18th June 2025

As a critical part of its overall strategy to optimise and modernise a large portion of its B2B and B2C storage and distribution operations, Eram Group’s Fashion division has selected Dematic to automate the company’s new distribution centre in Chemillé-en–Anjou in the department of Main-et-Loire.
The family-owned company, based in France and operating internationally, wants to consolidate the flows of its footwear activities for its various brands, including Gémo, Eram, Bocage and Mellow Yellow in its new facility covering more than 40,000 square metres in the Loire Valley region.
“Dematic has demonstrated its strong expertise when it comes to delivering solutions featuring AutoStore™ systems and has also clearly shown us the benefits from Dematic and its fellow KION Group brands,” explains Jean-Louis Borde, the director of logistics activities for Eram Group. In fact, a decisive factor in selecting Dematic’s solution over other proposals was the compact design of the AutoStore system to be integrated into the new centre. The solution offers more space for the same surface area and can be expanded in future if the need arises.
The Dematic solution features several advanced technologies with a compact and scalable design. The automation covers both picking and palletising processes and includes a large AutoStore system to enhance Eram’s Group order processing. The system contains 80,000 bins, 84 robots and 16 workstations for order processing. Additionally, a receiving conveyor with two unloaders will unload trucks or containers and a conveyor will sort packages for palletising.
A robot will open cartons while another robot loads totes into the system. For the order picking process, a packing station with a conveyor forwards orders to the dispatch area. Dematic Software manages all order fulfilment and picking operations to meet transportation and customer satisfaction requirements. It can seamlessly interface with the software currently installed and managed by the Eram Group.
The project is now underway and scheduled to be completed and ready for commissioning in Q4 2026. “We are very pleased to be working with the Eram Group, a major French family-run organisation and an iconic brand. This project marks the beginning of a promising partnership based on common values and a shared vision of excellence,” adds Alain Bussod, President of Dematic France.
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