Freight Forwarders, Your Clients Need Transparency, not just ETAs

Speed and reliability have always been vital in the logistics and freight forwarding world. However, another factor has proven to be just as critical today: transparency. Clients expect to know not only when their shipments will arrive but also where they are at any moment and under what conditions they’re being transported.

Real‑time visibility has shifted from being preferred to being a non‑negotiable standard.

Several forces are driving the surge in transparency expectations:

• Technological Expectations – IoT sensors, GPS, and 5G connectivity have made real‑time tracking technically possible at scale. Your clients know this level of visibility is possible, so they expect you to offer it.

• Disruption Fatigue – From port congestion to global pandemics, the past few years have exposed how vulnerable supply chains are when there’s no visibility. Clients won’t tolerate blind spots anymore.

• Stricter Compliance – Industries like pharmaceuticals, food, and chemicals face regulatory mandates that demand shipment condition monitoring—especially for temperature-sensitive cargo.

• The E-commerce Mindset – As online buyers accustomed to instant delivery updates, clients are now conditioned to demand the same level of visibility for international B2B freight too.

Forwarders who deliver real-time visibility win more than operational efficiency—they win trust.

• Reduced Guesswork – Clients no longer need to chase updates or make decisions based on assumptions.

• Confidence in Control – Visibility signals that you’re on top of every shipment, at every stage.

• Proactive Service – If a delay or issue arises, being able to alert your client immediately and offer a solution builds long-term loyalty.

In short, transparency turns reactive logistics into proactive, intelligent service.

Many forwarders believe offering visibility means adopting new systems, investing in integrations, or managing fragmented tools.

That’s where Logi-Sys sets itself apart.

Logi-Sys, Softlink’s Intelligent Cloud ERP Platform for Freight Forwarders, already gives you a single comprehensive platform to manage your operations—from freight to finance. And real-time visibility is built right in with LogiTRACK, a purpose-built feature that helps forwarders meet today’s visibility expectations without adding operational burden.

Here’s what you can now offer your clients thanks to LogiTRACK:

• Tracking of Shipments in Real Time – Provide clients with continuous, live updates from origin to destination, directly within your Logi-Sys workflow.

• Monitor Shipment Conditions – Capture and relay critical data like temperature, humidity, and movement through integrated IoT sensors, which is especially useful for sensitive cargo like pharmaceuticals or perishables.

• Automate Exception Alerts – Set up automatic notifications for delays, route deviations, or compliance breaches, so your team and your clients are never caught off guard.

• Offer Self-Service Tracking – Reduce manual update requests by giving your clients access to a branded, self-service tracking portal—fully synced with your Logi-Sys operations.

• Centralise Operational and Client Data – Because LogiTRACK is embedded in Logi-Sys, shipment updates, client communications, and compliance logs all stay in one place—ensuring complete visibility without system silos.

With LogiTRACK, Logi-Sys doesn’t just help you track shipments—it helps you communicate, reassure, and deliver a seamless experience that keeps your clients coming back.

Industry research suggests that forwarders are increasingly judged not by price or speed alone—but by digital capabilities, with visibility topping the list. Even the most dependable forwarders risk being overlooked if they don’t offer real-time tracking.

Logi-Sys users are already equipped to meet this demand—you don’t need new software, just guidance on how to make the most of the one you have.